The truth about coaching

There is a lot of hype about coaching and these days it seems like every second person is a coach. They come in all different shapes and sizes from executive coaches to career coaches, and even happiness coaches. All offering an amazing, life-altering experience if you choose to hire them as your coaches.

It is this message that a lot of people find hard to swallow, after all if it was that easy surely you would have done it a long time ago?

Coaches aren”t magicians. We cannot change your life overnight, however by knowing and understanding the formula for creating positive change it is our job to act as change agents and help you manifest the change you wish to see.


The coaching formula revealed

When a client comes to coaching they normally have a particular concern they want to address. They want to change their careers,  build a business, or they have problems with their staff and want to learn how to be better leaders.

These are great objectives, however they are merely outcomes from the coaching process. The true value of coaching lies in the transformation you make within yourself that enables you to achieve these objectives. Let me explain:

Where you are today is primarily the result of the actions you have taken. Behind these actions lie the decisions you have taken which were based on your beliefs about yourself and the world you live in. If we as coaches were to purely look at your actions then you may see some change but it wouldn’t last as your old limiting beliefs would soon resurface and you would revert to your old ways of thinking with negative behavioural consequences.

The coaching formula

Coaches enables successful transformational change by raising your awareness of your beliefs that are creating negative outcomes in your career and life. This helps you to change those beliefs so that you can make better decisions and take positive action to create the outcomes you want.


The coaching process

Coaching generally follows the same process, irrespective of the type of coach you hire.

1 Diagnosis

This is the most important part of the coaching cycle as it gets to the heart of where change should occur. Instead of looking at the symptoms, like job dissastifaction, the diagnostic phase goes deeper into the causes of your dissatisfaction. It asks the question “What thoughts and beliefs have resulted in this outcome you are experiencing today?” and instead of just looking at your surface actions it looks at your situation holistically, in other words your inner needs and outer actions, to assess the best possible outcomes for you.

It moves you mentally from a state of frustration to becoming aware of what you can do to change, giving you the motivation and determination to make change happen within yourself.

2 Action Planning

There is no prescribed action plan for coachees. Everyone is different and therefore coaching action plans are tailored to suit your own needs, strengths, constraints and desires. There is no point in creating unrealistic plans which will inevitably result in failure which is why action plans are based in reality and build on the capabilities of coachees.

This phase of coaching moves you from seeing the possibility of change to clearly defining how you can achieve the positive outcomes you desire. It strengthens your confidence making it easier for you to take action.

3 Implementation and achievement

The true transformational power of coaching happens during the implementation phase of coaching. This is because your coach helps you become aware of and change your beliefs, thoughts and actions as you implement new strategies to create positive change. It is a repeated process as it takes time to adopt new unconscious habits and new ways of thinking to overcome your challenges and make your changes stick.


Measuring return on investment

Part of the coaching process is to constantly measure progress and help clients identify corrective action to take when they are confronted by challenges. Coaching is measurable and you will be able to see the value of coaching throughout the process.

During the diagnostic phase you and your coach will create a baseline for where you are right now in relation to your issue. For instance an under performing team. As your communication, decision-making, team building skills improve during coaching you will regularly reflect on your progress as you adopt new strategies to improve your team’s performance. These results can be compared to your baseline so that you can calculate the ROI of coaching.

As you can see coaching is truly about transformation and it isn’t just a sales pitch created by coaches to take your hard earned cash. Coaching really does work. So if you are stuck and want to create positive change in your life, think about giving coaching a go. After all, what’s the worst that could happen?

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